Guide,  Lifestyle

Keyword Research

Keyword research is absolutely essential to the success of any website because keywords are what people use to find websites and are what search engines use as the basis for their rankings. Good keyword research increases the probability that search engines will rank the pages on your website high for your target keyword; and bad keyword research (which often means no keyword research) will doom your website to the search engine cellars.Keyword research is quite possibly the most important part of SEO. Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.

When you research keywords, you need access at all times. You never know when a campaign is going to need to be tweaked. Depending on which keyword research tool you use, hosted applications may not be able to handle transactions under heavy load causing slow response times (or no connectivity at all).

our keyword research must focus on is whether or not there is a reasonable probability that you can achieve a high ranking for the keywords you’re planning to target because the only way you’ll attract search referral traffic is if you rank at or near the top of the search results. Period.

While there are some fairly advanced ways to determine the “rankability” of the keywords you’re researching, in the interest of simplicity we’re going to go with a quick-and-dirty method that many people commonly rely upon: the number of other web pages that are “competing” for the same keywords that you’re researching. To do this,

  • Navigate your browser to Google’s homepage
  • Enter one of the keywords you’re researching into the query bar (make sure you do a “phrase match” search by enclosing the keyword in quotes)
  • Click on the search button

If the total number of “competing” web pages – which will be displayed just below the query bar on the search results page – is less than 30,000, you’ve got a good chance of being able to capture a top ranking for the keyword for which you ran the search (it goes without saying that the lower the number of competing web pages, the better your chances are of achieving a top ranking for a particular keyword).

While this level of keyword research may require you to invest more time and effort than you’re used to, your investment will pay off in the form of consistently higher search engine rankings for popular keywords that are used by people who are generally more motivated than most to take some kind of action after their search leads them to your website.

Your keyword research time and effort must focus on identifying keywords that are relevant to your niche because relevance is critical to both search engine rankings and to the satisfaction of your end users (which, in turn, is obviously good for conversions).If the overall theme of your website or blog focused on golf, you won’t be doing yourself any favours if you target keywords that are not related to golf.

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